Apple announced the fourth-generation Apple TV 4K on Tuesday, the first refresh of the box since the generation it launched in October 2022. It brings an A19 chip, built-in microphones so you can talk to it without the remote, and Siri AI, the new version of the assistant built on Apple Intelligence. It costs $299 in the US, pre-orders opened today, and it hits stores Friday, November 13. It was one of three devices Apple announced at its "Welcome home" launch, alongside HomePod mini 2 and the HomeView display.
The details
- A19 chip: Apple says it's up to 50% faster on the CPU and up to 2x faster on graphics than the previous generation. It adds a dedicated AV1 decoder, a video format that keeps quality high while using less bandwidth.
- One model only: Apple's tech specs list a single version, with 128GB of storage and Gigabit Ethernet. There's no cheaper Wi-Fi-only version anymore.
- Hands-free: three far-field microphones (built to pick up voices across a room) with echo cancellation, so "Siri" works even while a movie is playing.
- Full-screen Siri AI: ask which shows won awards and see their posters, or ask questions mid-episode ("where was this filmed?") and get the answer in a small overlay. With an Apple Intelligence iPhone, it also taps your personal context, like a show someone recommended to you.
- A remote with Find My: the Siri Remote keeps its design but now shows up in Find My, with Precision Finding and a play-sound option. It's sold separately and works with older models.
- Four-speaker surround: for the first time you can build a four-speaker setup with two pairs of HomePod mini 2 or HomePod (2nd generation) speakers, which calibrate themselves to their position in the room.
- Home hub: with Wi-Fi and Thread (the low-power protocol for smart accessories), it shows who's at the door on your TV and adds Apple Intelligence camera video descriptions and notification summaries.
There's an important footnote: Siri AI launches in English only, and only in the US, Australia, Canada, India, New Zealand, Singapore, South Africa, and the UK. Apple also offers it as a beta, including on the Apple TV 4K from the second generation on.
Price and timing in Mexico
On Apple's Mexico store, the new Apple TV 4K is already listed at MX$6,299 including VAT, or 18 interest-free monthly payments starting at MX$349.94.
